Empowering Artists to Discover, Perform, and Connect Through Design.
A product dashboard designed as a creative hub, where artists manage their journey, showcase performances, and expand their network in styles that reflect their individuality.
The Vision
We set out to create a dashboard for artists that was more than numbers—it became a space to:
Showcase performances and tracks.
Discover collaboration opportunities.
Connect directly with venues and labels.
Adapt the platform to their personal style.
Research
Interviews with artists and music managers revealed the need for a platform mixing career insights with creative identity.
Wireframes
Early sketches balanced data (views, streams, bookings) with storytelling (videos, media uploads).
Prototyping
Ensuring accuracy and trust through clear data visualization.
Primary Colors
Primary Colors - The foundational color representing brand identity
Dark Shades
Dark Colors - Setting the thematic tone and serving as the predominant background hues
Grey Shades
Grey Colors - Employed for creating inviting and readable text elements
Foundations
A flexible design system with adaptive colors, clear typography, and reusable components ensured consistency, scalability, and gave artists the freedom to reflect their unique style.
Outcomes of the Design System
Reduced design + dev time by ~40%.
Easier onboarding for devs, faster feature rollout.
Artists adapt visuals to match their brand without losing UX.
